The Kenya Association of Women in Tourism (KAWT) is proud to partner with the Africa MICE Summit 2025, happening from 9th to 11th September 2025 at the Kenyatta International Convention Centre (KICC), Nairobi.

This year’s theme is “Catalyzing Trade & Investment in Africa through Business Events.” It could not be more relevant, timely, or aligned with our vision as women who are building, shaping, and transforming the tourism and hospitality sector across Africa.

Why This Summit Matters to Us?

The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is one of the most powerful drivers of tourism and economic growth worldwide. In Africa, the potential is massive – but it will only be realized if we are part of the conversation, the planning, and the decision-making.

By attending this summit, we are not just showing up; we are taking our rightful seat at the table where policies are discussed, networks are built, and partnerships are formed. Imagine what it means for women in tourism when we collectively engage with policymakers, investors, entrepreneurs, and thought leaders from across the continent and beyond.

The opportunities to leverage business events for trade and investment are immense, and we cannot afford to watch from the sidelines.

What You Can Expect?

The Africa MICE Summit will be packed with sessions that are practical, forward-thinking, and action-driven. Here’s just a taste of what members will gain:

• Insightful Panels & Keynotes: Hear from leading voices in business, tourism, and policy who are reshaping Africa’s event and tourism landscape.

• Networking at Scale: Connect with professionals and stakeholders from across the continent, creating relationships that could turn into business ventures, collaborations, or mentorship opportunities.

• Workshops & Masterclasses: Learn hands-on strategies for leveraging MICE events to promote destinations, attract investment, and grow businesses.

• Showcasing Kenya’s Strength: As the host country, Kenya will be on display. It’s our chance to highlight our unique offerings in tourism and events, and as women in tourism, our visibility here is vital.

Why KAWT’s Presence is Crucial?

As a partner of the Africa MICE Summit, KAWT has an opportunity to champion women’s leadership in tourism on an international stage. Our participation sends a powerful message: that women are not just participants in Africa’s tourism story, but we are leaders, innovators, and trailblazers.

Imagine the strength of our collective voice if we show up in numbers. Imagine the inspiration for younger women seeing KAWT members taking the lead in conversations on trade, investment, and tourism. Imagine the collaborations that could emerge when we connect with industry players who value diversity and inclusion.

This is about visibility, influence, and opportunity. It’s about ensuring that women in tourism are recognized as key drivers of Africa’s growth.

Practical Details

📅 Dates: 9 – 11 September 2025
📍 Venue: Kenyatta International Convention Centre (KICC), Nairobi
🔗 Register Now: https://africamicesummit.org/
📧 For Enquiries: events@zurievents.com

A Call to Action

We encourage every member of KAWT to prioritize attending the Africa MICE Summit 2025. Register today, mark your calendars, and prepare to represent our association with pride and purpose.

This is more than an event. It’s a platform where your presence matters—where your contribution could spark an idea, create a partnership, or open the door to an opportunity you’ve been waiting for.

Let’s not underestimate the ripple effect of showing up together. When women in tourism are visible in these spaces, policies shift, investments find new paths, and the narrative of our industry evolves.

Let’s Lead the Way

The Africa MICE Summit 2025 is not just about conversations – it’s about action. It’s about catalyzing trade and investment across Africa. It’s about building a future where women in tourism are central to the continent’s growth story.

We at KAWT believe that the future of African tourism lies in collaboration, innovation, and inclusivity. By joining this summit, we align ourselves with that future and reinforce our commitment to driving sustainable, women-led growth in tourism.

So, let’s lead the way. Let’s attend, engage, and inspire. Let’s show Africa and the world that women in tourism are not just part of the industry – we are the heartbeat of its progress.

See you at KICC, 9th – 11th September 2025.

Together, let’s make history.